All new ford mondeo

Objective:

To introduce an all-new Ford Mondeo to the local media

Idea:

Production of a three minute video clip feature short extracts from 007 films such as Casino Royal/Die Another Day .The video clip is used to unveil the All-new Mondeo. A male model and female model dressed like James Bond and Bond girl to complete the unveiling moment

Result:

Successfully created awareness and brand excitement among potential customers nationwide. Many in depth features and industrial news by major media