Lanching K+1 TV Channel

Objective:

To formally introduce K+1 as a premium TV channel
To introduce VSTV to Vietnam market
To introduce opening of K+ store in Hochiminh city as VSTV’s formal step to emerge to the Southern market

Idea:

A formal and luxury press conference was held at Park Hyatt’s convention hall. A live show on big screens to deliver images of the opening ceremony at K+ store to the press conference for people to feel it and witness it.

Results:

Created a very impressive event and fully showed VSTV’s strengths in its field.
VSTV quickly became well-known among the press

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