Launch of FastConnect service

Objective:

To introduce MobiFone’s new internet device FastConnect as a new value added service

Idea:

An unformal press conference with participation of 60 reporters, display of laptop computers for the press to test new service

Result:

Successfully introduced the new device to the market. MobiFone’s stores received hundreds of calls everyday to ask and order FastConnect Hundreds of articles and news about the new product.
50 thousands devices were sold in the first few days after the product was introduced