PR campaign for Watson Wyatt

Objective:

To introduce Watson Wyatt Worldwide as a global consultant to the Vietnam market. To formally announce WW’s acquisition in Vietnam.

Idea:

A cosy press briefing with participation of 10 reporters from key publications specialized in business and economic.

Result:

Successful introduce WW to Vietnam market. WW’s acquisition was voted one of the most impressive acquisitions of the year 2008 on a number of publications.