Quarterly Media Relations For MobiFone

Objective:

To strengthen relations between MobiFone and the press, to acknowledge their opinions about MobiFone business and social activities, to share future plans and business directions

Idea:

Cosy parties at luxury venues, combine with fun games to break the ice between the hosts and guests and luxury gifts at the end. The whole idea only is to give the press a good time, no pressure, no work related matters…

Results:

Information exchanges between MobiFone and the press have been done smoothly and constructively. The press is open about their opinions about MobiFone and their business plans. At times of communication crisis, MobiFone can contact the press and get their voice published easier than other telecommunication providers in Vietnam.